CocaCola Sabco
Trade Marketing Executive
Trade Marketing Executive
1 Position
The role of Trade
Marketing Executive (TME) is to develop and execute channel marketing
activities that culminate in superior brand experiences for customers
and consumers, resulting in increased brand conversion at the POP and
revenue growth.
Responsibilities
Reporting to Trade Marketing Manager, the successful candidate’s main responsibilities will be:
- Develop the Dukas/Kiosks/Vendor Channel and implement activation models including merchandising and promotional guidelines based on market evaluation, competitor knowledge and industry best practices
- Contribute to the marketing planning processes by providing insights to guide activation and investment decisions, and delivering greater sales performance through tailored solutions
- Ensure that robust evaluations are conducted in order to analyze effectiveness of investments, thus improving the ROI
- Ensure all trade marketing information and reports including cycle plans are up to date, accurate, and provided in a timely fashion
- Coordinate and implement marketing programs that increase their company’s brand presence and market share, and improve customer satisfaction
Selection Criteria
We are interested in candidates with following qualifications;
We are interested in candidates with following qualifications;
- First Degree from a recognized University (Business Studies – with a Bias in Sales & Marketing) Professional Courses in Marketing – CIM will be an added advantage
- 3-5 years experience as a trade marketing representative in another FMCG company, preferably one which has a trade marketing approach
- Skilled in presentations, PowerPoint and Excel
- Good interpersonal, relationship building skills
- Strong planning, organization and time management skills
- A self starter who is able to get things off the ground with minimal supervision
Interested Candidates should send their applications to;
Country Human Resources Manager
Airport North Rd. Embakasi,
Airport North Rd. Embakasi,
P.O. Box 18034 00500,
Nairobi.
Closing date for receiving the applications will be 14th April 2013
Only successful applicants will be contacted for interview.
